Competitor Intelligence

Competitor Intelligence lets you analyze competitor content and generate differentiated response captions that set your brand apart. Upload a screenshot of a competitor's post or describe their content, and the AI breaks down their strategy and creates counter-narratives in your brand voice.

How It Works

Step 1: Provide Competitor Content

You have two ways to input competitor content for analysis:

• Upload a screenshot — take a screenshot of a competitor's social post, ad, or content and upload it directly
• Describe the content — write a description of what the competitor published, including key messaging, tone, and any notable elements

Step 2: AI Analysis

The AI analyzes the competitor content across multiple dimensions:

• Tone — the emotional register and communication style (e.g., aggressive, friendly, authoritative)
• Strategy — the underlying content strategy and what the competitor is trying to achieve
• Hooks — how they grab attention in the opening lines
• CTAs — their call-to-action approach and placement
• Visual mood — the aesthetic and emotional feel of any visuals (when a screenshot is provided)

Step 3: Counter-Narrative Captions

Based on the analysis, the AI generates 3 differentiated counter-narrative response captions. Each caption:

• Takes a distinct angle to differentiate your brand from the competitor
• Matches your brand voice, tone, and messaging
• Is formatted for your target platform
• Positions your brand's unique value against the competitor's approach

Using Competitor Insights

Beyond the immediate counter-narrative captions, you can feed competitor insights into your broader content strategy:

• Inform your content briefs — reference competitor angles when generating content on the Generate page to create more strategically positioned posts
• Spot content gaps — identify topics or angles your competitors cover that you have not addressed
• Refine your positioning — use patterns in competitor messaging to sharpen your own value propositions in your brand profile

Tier Limits

Competitor analyses are limited by your subscription plan:

Limits reset on the 1st of each month. If you reach your limit, you will see an upgrade prompt. You can check your remaining analyses in the Analytics dashboard.

Tips for Better Analysis

• Use high-quality screenshots — clear, full-post screenshots give the AI more context to work with
• Include the full post — capture the entire post including any visible engagement metrics, hashtags, and CTAs
• Be specific in descriptions — if describing content rather than uploading a screenshot, include the platform, key phrases, tone, and any notable formatting
• Analyze patterns, not just single posts — run multiple analyses on different posts from the same competitor to identify their overall content strategy

What to Explore Next

• Content Generation — generate content informed by competitor insights
• Content Plans — build campaigns that strategically counter competitor narratives
• Brand Management — refine your brand positioning