Content Generation

The Generate page is where you create content from scratch. It offers three ways to get started — write your own brief, let AI suggest topics, or draw inspiration from external content. Select your target platforms, and the AI generates platform-specific ideas scored by confidence. From there, you convert your favorite ideas into full drafts ready for editing, scheduling, or publishing.

Three Ways to Start

The Generate page has a tabbed Brief section with three modes:

Write (Default)

The standard workflow. Enter a content brief describing your topic, context, and goals. The more specific your brief, the better the results.

• Topic — what you want to write about
• Context — any additional background, angles, or constraints
• Pillar preference — optionally select a content pillar to focus the generation

Spark — AI-Suggested Topics

Don't know what to post? Spark suggests topics based on your brand profile, industry, content pillars, and real-time industry trends via Google Search. No brief needed.

1. Click the Spark tab
2. Optionally select a content pillar to focus the suggestions
3. Click "Suggest Topics" — AI returns 5 topic suggestions
4. Each suggestion includes a title, a ready-to-use brief, a pillar tag, and a relevance label (timely, trending, or evergreen)
5. Click any topic to use it as your brief — the tab switches to Write mode with the brief populated and ready to edit or generate from

Spark does not consume generation credits. It's a free discovery tool to help you find what's worth talking about.

Inspire — Content from External Sources

Turn articles, blog posts, competitor content, or client ideas into brand-aligned content.

1. Click the Inspire tab
2. Paste a URL (article, blog post, landing page, news story) or paste text (a competitor's post, a client's idea, an article excerpt)
3. Optionally add context like "focus on the security angle" or "make it relevant to SMBs"
4. Select platforms and click "Generate Ideas"

The AI extracts themes from the source material and generates original ideas for your brand — it does not copy or paraphrase the source.

The Generation Workflow

Step 1: Choose Your Settings

• Target platforms — select one or more platforms (LinkedIn, Instagram, Twitter/X, Facebook, Blog, LinkedIn Carousel, Landing Page, Newsletter). Each platform gets tailored content matching its format and character limits.
• Tone — optionally override your brand's default tone for this generation
• Content style — choose how the AI structures the output (see Content Styles below)

Step 2: Generate Ideas

Click "Generate Ideas" to create platform-specific content ideas. Each idea includes:

• Title — a working headline for the idea
• Angle — the specific approach or perspective
• CTA suggestion — a recommended call to action
• Hashtags — platform-appropriate hashtag suggestions
• Confidence score — how well the idea aligns with your brand and brief

Step 3: Create Drafts

Review the generated ideas, select the ones you want to develop, and click "Create Drafts". Each draft includes:

• Formatted text optimized for the target platform
• Hashtags and CTA
• An AI-generated image prompt
• AI content quality analysis (Creator+ plans)

Content Styles

Choose how the AI structures your content. You can set this before generating ideas:

Narrative

Story-driven, flowing prose with conversational hooks. Your content reads like a story or conversation with no bullet lists. Best for personal stories, thought leadership, and posts where you want an authentic, human feel.

Structured

Scannable format with numbered lists, bullet points, concise headers, and a clear CTA-first layout. Best for how-to content, tips posts, and information-dense formats where readers skim.

Hybrid (Default)

Balances both approaches — an opening hook sentence, followed by bullet points or key takeaways, then a conversational close. This is the default style and works well for most content types.

Why This Idea? Panel

Each generated idea has an expandable "Why this idea?" reasoning panel. Click it to see the AI's step-by-step logic:

• Why it chose this particular angle
• What brand context it referenced (voice, pillars, messaging)
• How the idea aligns with your content strategy

This transparency helps you understand the AI's thinking and choose ideas with confidence.

AI Refinement

After creating drafts, you can refine them using six built-in refinement modes plus a custom option:

Find these options under the "Quick Refine" menu in the draft editor.

Quick Draft

If you already know what you want to write, use Quick Draft to skip the idea generation step and go straight to a draft. This is useful for time-sensitive posts or when you have a clear vision for the content.

Standalone vs. Plan Content

The Generate page only shows standalone generations — content you create directly from this page. Content generated through Content Plans or Workflows is managed within those features instead.

If you are looking for plan-generated content, check:

• The plan's detail page (Packs tab)
• The Content page where plan drafts appear as grouped cards
• The Content Calendar

Tips for Better Results

• Be specific in your brief. "3 tips for B2B SaaS onboarding" produces better results than "write about onboarding".
• Mention your pillar theme. If you have content pillars set up, selecting one focuses the AI on that strategic area.
• Use your brand context. The AI pulls from your voice, tone, messaging, and pillars — keep them up to date for best results.
• Try different styles. Experiment with Narrative, Structured, and Hybrid to find what works for each platform.

What to Explore Next

• Content Management — manage and edit your generated drafts
• Content Plans — organize content into campaigns and cadences
• Media Studio — generate or attach images to your drafts